Chase The Light 2025 Marketing Toolkit
Photographic Center Northwest Description
Photographic Center Northwest (PCNW) is a place for everyone to explore the photographic arts. We promote lifelong learning and creativity through resources and programs that inspire and empower.
Chase The Light Description
Chase the Light is Photographic Center Northwest’s (PCNW) annual summer fundraising and friend-raising event celebrating photography and community. The event kicks off with a 48-hour photo weekend on June 14th and 15th, where people around the globe make photographs on the same weekend. Every participant who submits will have their work reviewed by industry professionals and is guaranteed to have one photograph selected for a pop-up exhibition and print sale on Saturday, June 21st. Register today, and invite your friends and family. Chase The Light is a summer highlight for the photographic community, and we want you in on the fun!
48 hr. Photo Weekend: June 14 – June 15
Join participants across the globe in 48 hours of image-making worldwide. Make photographs between Saturday, June 14th and Sunday, June 15th. Use hashtags #chasethelight2025, #pcnwchasethelight, and #photographiccenternw when posting to social media.
Submit: Monday, June 16
Submit up to five photos taken during the photo shoot to be looked at by a panel of jurors. One image will be selected from each participant to be featured in a pop-up exhibition and print sale. Submission dates: Monday, June 16th by 12pm (noon) for digital and Wednesday, June 18th by 12pm (noon) for analog (all times are PST). Details about the submission process can be found here.
Celebrate: Saturday, June 21
Join us Saturday, June 21st for the pop-up exhibition, print sale, and community celebration. All participants that submit will be included. This event is a great way to discover new photographers, expand your collection, meet other artists and support PCNW.
Website
SOCIAL MEDIA
TAGLINE
Join PCNW for their summer celebration of photography!
SAMPLE FACEBOOK POST
Registration is now open for PCNW’s 2025 summer fundraiser: Chase The Light! Join participants across the globe in 48 hours of image-making worldwide. Make photographs with any type of camera between Saturday, June 14 and Sunday, June 15. Every single participant who submits will have one photograph selected for inclusion in an in-person pop-up exhibition and print sale on June 21. Registration is a $25 suggested donation. However, to remove financial barriers, you can register for free.
#chasethelight2025 #pcnwchasethelight #photographiccenternw
Go to https://www.pcnw.org/chasethelight for more details!
SAMPLE INSTAGRAM POST
Registration is now open for PCNW’s 2025 summer fundraiser: Chase The Light! Join participants across the globe in 48 hours of image-making worldwide. Make photographs with any type of camera between Saturday, June 14 and Sunday, June 15. Every single participant who submits will have one photograph selected for inclusion in an in-person pop-up exhibition and print sale on June 21. Link in profile to register!
Registration is a $25 suggested donation. However, to remove financial barriers, you can register for free.
Photo by @aokframes, Chase The Light 2024 Participant.
#chasethelight2025 #pcnwchasethelight #photographiccenternw
SAMPLE BLUESKY POST
HASHTAGS
#chasethelight2025 #pcnwchasethelight #photographiccenternw
SOCIAL MEDIA GRAPHICS
*Right click or control click to download
Need different sizes or file formats?
Contact: leverett@pcnw.org
SUGGESTED TIMELINE
Now!
Make an announcement to your community by sending out an e-blast, and posting to your website and social media.
May 1-31
Remind your community about Chase The Light by sending out an eblast, and posting to your website and social media.
June 1-13
The Chase The Light 48 hr. Photo Weekend is June 14-15. Let your community know that it’s the final days to register!